The ultimate goal of growth hacking is to obtain measurable and scalable results that can help you build your business with long term results. The growth of your business and its success usually depends upon the marketing tools that you use especially when you want to optimize results from your marketing efforts. Growth hacking is a process that is made more convenient using tools that come with great features depending upon your marketing goals. To narrow down your search, here are some useful growth hacking tools and their significant features.
1. Mixrank (http://mixrank.com/)
Mixrank provides an intelligent tool that is very useful for advertising industry that allows the users to identify competitive advertising tactics from their competitors. It is possible to obtain insights about another company’s ad campaigns, track the major advertisers in a particular field or industry and the players in profitable online publishing market. This growth hacking tool is most useful for small companies that are just beginning to grow their business and with a small budget to spend for marketing tools.
2. Mail Gun (http://www.mailgun.com/)
Mail Gun is a growth hacking tool that is useful for email marketers. It provides a powerful API that tracks down emails that you receive and send to your target customers. The process allows the user to effortlessly obtain data for analysis as the tool monitors the clicks, subscriptions, complains and many others. You easily get timely notification about events and you can create simple tagging and multiple email campaigns.
3. Mail Chimp (http://mailchimp.com/)
Mail Chimp offered reliable email marketing value to their users. An advantage feature of this tool is its ability to provide reports for your email marketing campaigns. The tool is integrated with Google Analytics that will enable you to target your market sales and send marketing emails to targeted customers. With the tool you can monitor sales, improve revenues, attain your goals and make necessary improvements on your email marketing campaigns when needed.
4. Survey Monkey (https://www.surveymonkey.com/)
This tool is very useful for online marketers who want to understand the preferences of their target customers. Through surveys you can easily obtain valuable data that will help to improve your services and product development concept to address your customers’ needs. You can customize your own survey to obtain the information that you need or make use of their templates. As you collect the data that you need you can start analyzing them and make the best marketing decisions for your business.
5. Crazy Egg (http://www.crazyegg.com/)
Using this tool will give you the ability to visualize where your web visitors are clicking and view the weak points of your marketing schemes. With its heat map feature you will know which elements in your website attract your web visitors the most. You will also how far each visitor views your page with its scroll map tool and which part of the page your visitors abandon. The tool also provides an insight on the number of clicks made by your visitors on each page. This offers a valuable information on discovering which element of your site offers the greatest traffic from your visitors and to improve the ones that get less traffic.
6. Hootsuite (https://hootsuite.com/)
This is a good source of growth hacking tool to manage your social media account, monitor and measure your social media marketing campaign results. Even when you have multiple social networks Hootsuite allows you to manage your marketing opportunities such as scheduling your tweets and messaging, track brand mentions, and analyze the social media traffic.
7. Optimizely (https://www.optimizely.com/)
This is a tool that helps in increasing the interaction and conversion of your website to your audience. It gauges the engagement of your potential customers to your website or business. It offers technical sources for optimizing your website and provides you technical information and data that are essential in improving your website conversion. It offers measurable data that you can translate into productivity for your business.